RTL Ave. Ready-to-Launch Avenue

Practical AI. Personal approach.

Less busywork.
More forward
motion.

I help business owners and lean teams use AI to organize information and make everyday work easier, without adding unnecessary complexity.

Find your starting point Explore how I help

A personal approach · From the first conversation to the handoff.

For service businesses and customer-facing teams.Start with the business problem. Not another software subscription.

How I help

Your work.
With less friction.

You don’t need to automate everything. You need to know what’s worth improving and have someone help you make it work.

01 / Assess

Find the friction.

Look at a recurring process, identify the manual drag, and decide what to simplify, automate, or keep human.

What you leave withA focused workflow assessment and recommended next steps.
02 / Implement

Build the useful part.

Turn a defined need into a scoped build: clearer intake, organized research, a practical tracker, or a cleaner handoff.

What you leave withA tailored setup, reviewed against agreed scenarios.
03 / Enable

Make it stick.

Walk through how it works, document the important details, and make ownership clear. No mystery box handed over at the end.

What you leave withA guided handoff and documentation your team can use.

Everyday work / Practical examples

What this looks like
on a normal Tuesday.

These everyday scenarios show how a scoped workflow could help. These illustrative scenarios are not completed client projects, live integrations, or promised results.

A LOCAL SERVICE BUSINESS

A service request, without the copy-and-paste.

The snag: Someone reads every new inquiry and retypes the details into a tracker.

The inquiry

“The upstairs AC isn’t cooling. Could someone visit Tuesday afternoon?”

Possible workflow output
  • Request: upstairs AC not cooling
  • Preferred visit: Tuesday afternoon
  • Missing: service address
  • Next action: staff review and confirm availability

No automatic booking, diagnosis, or customer message.

A SMALL CONSULTING TEAM

New-client onboarding, with fewer loose ends.

The snag: A signed agreement arrives, but kickoff details are scattered across email and forms.

The situation

Agreement signed. Intake submitted. Project files and kickoff date still missing.

Possible workflow output
  • Status: awaiting kickoff details
  • Complete: agreement and intake
  • Open: files and meeting date
  • Draft reminder: ready for the project lead’s approval

A person approves reminders and scheduling changes.

AN OWNER-OPERATED BUSINESS

A weekly update that doesn’t eat the afternoon.

The snag: The owner opens several trackers and message threads just to find out what needs attention.

The source records

Website update waiting on copy. Supply order overdue. Customer request needs an owner.

Possible workflow output
  • Website: copy approval needed
  • Supplies: delivery status needs checking
  • Customer request: assign an owner
  • Source links retained for verification

Missing or conflicting updates are flagged for review.

Selected work / One example

Anonymized analysis adaptation

Scattered research.
A clearer point of view.

The client and the assignment

A magazine publisher preparing a full-page advertising overview for a power company. The analysis connects the company’s residential energy offer with the magazine’s homeowner audience and outlines a proposed print and digital approach.

Anonymized research and planning work. This case study does not present campaign performance results.

The complete section-by-section sample is an optional deeper dive.

The approach

No disappearing act
after the build.

Clear scope. Deliberate decisions. A handoff that makes sense. Ongoing support, if needed, is scoped separately.

  1. 01

    Talk it through.

    Understand the work, who does it, and where things get stuck.

  2. 02

    Choose a useful scope.

    Agree on the deliverable, budget, boundaries, and what success means.

  3. 03

    Build. Review. Refine.

    Work through agreed scenarios and keep human judgment where it matters.

  4. 04

    Hand it over clearly.

    Walk through the setup, documentation, and ownership of the next steps.

Your starting point

What part of your week
would you rather not repeat?

Start with one task, one messy handoff, or one question about what AI could actually do for your business.

Business email is being activated. Contact details will be available soon.

The person behind RTL Ave

Technology is useful.
Understanding PEOPLE
comes first.

Portrait of Ryan McRae

Ryan McRae

Ready-to-Launch Avenue

My background sits where technology meets people: B2B SaaS, cloud, cybersecurity, customer onboarding, partner enablement, and business development.

The common thread is translation: understanding what someone needs, making the options clear, and helping the next step feel manageable.

That’s the approach I bring to AI and automation: tailored to the work, honest about the limits, and focused on something a real person can use.

Your team needs a better process.
Not another login.

Outside the work? Movie buff. Former breakdancer. Aspiring comedian.

Selected work / Market visibility analysis

Read the thinking, section by section

Market Visibility Analysis

The client and the assignment

A magazine publisher preparing a full-page advertising overview for a power company. The analysis connects the company’s residential energy offer with the magazine’s homeowner audience and outlines a proposed print and digital approach.

ANONYMIZED CLIENT CONTEXT • RESEARCH AND PLANNING

An anonymized analysis for a magazine publisher preparing a full-page advertising overview for a residential power company. This case study covers research and recommendations, not campaign execution or measured results.

01: Executive Summary

A residential energy provider was investing in broad market awareness for a home-backup offering. The analysis examined whether that visibility adequately reached households with the property, authority, and motivation to consider installation.

The central distinction is between being seen and being understood by eligible buyers. A local publication may offer a complementary setting for explaining a less familiar product, but audience alignment alone does not prove conversion or cost effectiveness.

The proposed approach combines explanatory print content, a relevant digital destination, coordinated social creative, and explicit attribution. It is a recommendation to test, not a claim of demonstrated lift.

02: Existing Visibility and Channel Roles

The provider’s existing awareness channels included outdoor advertising, paid social, and broad-distribution print. The analysis considered the role and limits of each channel.

Outdoor advertising

Useful for repeated name recognition and geographic reach. Short viewing time limits explanation; location does not by itself establish property ownership or installation eligibility.

Paid social

Supports segmented messaging and measurable interactions. Creative, targeting, consent, and landing-page quality affect performance. Publisher-supported creative is a proposed variation to evaluate, not an inherently superior channel.

Broad-distribution print

Provides household coverage, but distribution totals may include households unable or unlikely to purchase. Compare the estimated cost per eligible household, rather than assuming the largest circulation is the best buy. The source brief did not establish comparative acquisition costs.

The explanation and timing gap

An unfamiliar home-energy offer raises questions about installation, maintenance, outages, and ongoing obligations. A trusted, longer-form setting may help answer them. The original brief argued for a longer observation window; actual purchase-cycle duration and optimal campaign length require evidence.

03: Competitive Landscape

The competitive picture includes alternative ways to protect a home from outages, as well as familiar electricity suppliers. The comparisons below describe decision factors rather than current product pricing.

AlternativeEconomic framingPotential strengthTrade-off to evaluate
Standby generatorSubstantial upfront purchase and installationEstablished local installers and service relationshipsFuel, noise, maintenance, and installation requirements
Premium home batterySubstantial upfront investment; configurations varyBrand familiarity and potential solar integrationCapacity, total installed cost, and installer-dependent support
Solar-plus-storage systemLarger combined equipment investmentIntegrated generation and backup propositionPayback assumptions, financing, and sales-process trust
Incumbent electricity supplierRate-plan decision rather than necessarily a hardware purchaseFamiliarity and existing customer relationshipsA standard plan alone may not provide outage backup

Positioning implications

A lower-entry-cost offer may need explanation to feel credible. Local service visibility and permissioned member stories could address trust questions. Neither a claim of price leadership nor an uncontested market position is established by this sample.

04: Audience Fit and Visibility Gap

The analysis matched product requirements against a publication audience profile. Key dimensions were property ownership, installation suitability, household resources, geographic eligibility, and interest in protecting the home.

Publication audience data informed the research. Demographic fit was treated as a starting point for evaluation, not proof of purchase intent.

A stronger evaluation would verify circulation and eligible-household overlap, avoid treating demographic proxies as proof of purchase intent, and compare alternative channels using consistent denominators. Weather-related outage concerns provide possible context, not evidence that any particular household will buy.

05: Proposed Integrated Program

The recommendation links explanation, distribution, and measurement. Pricing, placement, and campaign timing would be agreed separately.

Anchor: explanatory print presence

Present a clear, accurate account of what the product does, who qualifies, ongoing obligations, and next steps. Consider repeated exposure over a realistic decision window; validate cadence rather than guaranteeing that longer spending produces better results.

Explain: a relevant digital destination

Provide a locally relevant landing destination with product explanations, preparation guidance, and permissioned customer evidence. Maintain consistent claims across assets. Search visibility is a potential benefit to measure, not a promised ranking outcome.

Amplify: coordinated social creative

Test social creative aligned with the print message and appropriate audience criteria. Publisher association may influence familiarity, but any claimed advantage requires comparison data. Retargeting, if used, requires appropriate platform access and privacy controls.

Attribute: measurable paths to action

Use campaign-specific URLs, QR codes, defined conversion events, and a lightweight intake-source question. Track inquiries, eligibility, and completed next steps where permitted. These tools improve observability but do not alone prove incremental causation.

Authenticate: permissioned local evidence

Use a member story only with appropriate permission and substantiation. Do not imply testimonial permission, client endorsement, or rights to reuse content merely because it was visible in the original research.

06: Evidence Boundaries and Evaluation Plan

The analysis drew on publication audience materials and industry research. General findings about media effectiveness were not treated as forecasts for this campaign.

Before implementation, verify each material claim against a dated, specific source with its population and methodology; confirm product pricing and eligibility; validate delivery commitments and measurement access; and agree on success criteria.

Evaluate delivery, qualified visits, inquiries, eligible opportunities, and downstream actions against a stated baseline and budget. Distinguish channel-attributed activity from incremental lift. No post-campaign data or demonstrated installation, revenue, or acquisition-cost result was supplied in the brief.

07: Source Handling

Research covered provider product information, business reporting, competitor and installer comparisons, and publication audience materials. Identifying citations are omitted from this anonymized account.

Any implementation would require a current source check for product claims, audience information, and delivery commitments.

Customer story: helping a publisher prepare a power-company proposal

The client: A magazine publisher preparing the next full-page overview for a power company.

The challenge: Explain why the publication’s audience was relevant to the company’s offer, rather than relying on reach alone.

The work: Bring audience fit, competitive alternatives, product-explanation needs, and proposed measurement into one structured brief to support the publisher’s conversation with the power company.

The deliverable: A market-visibility analysis outlining the rationale for a full-page print presence, with supporting digital recommendations and a proposed way to track response.

Scope: research and planning. Advertising placement and campaign performance are outside the results presented here.
Start a conversation

Your starting point

Let’s make the work easier.

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A useful first conversation covers:

You do not need to prepare a technical specification. Start with the business problem.
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